Sustainability and Meet the Farmer Videos Win Telly Awards
June 17th, 2015
The Braga Fresh Family Farms short films, “Sustainability at Josie’s Organics” and “Meet the Farmer,” directed by Moxxy Marketing, have been recognized by the Telly Awards as outstanding online film and video productions. “Sustainability at Josie’s Organics” won top honors with a Silver Award in the category of Green/Eco-Friendly Online Video and “Meet the Farmer” was awarded Bronze in the category of Corporate Image of Non-Broadcast Productions.
Both videos can be viewed online at JosiesOrganics.com/videos.
Filmed at the Braga Home Ranch in Soledad, California, “Meet the Farmer” features president and farmer Rod Braga narrating the authentic story of his family’s third-generation farm started by his grandparents Sebastian and Josie in the 1920s. With stunning imagery and environmental focus, “Sustainability at Josie’s Organics” dives into how the Josie’s Organics line of products are grown and harvested with great consideration of the farmland and its surroundings, like flowers planted to attract beneficial insects and reduce pests, and tilling organic matter back into the soil to add oxygen and nutrients. The Braga family is committed to taking great care of their soil to ensure healthy crops now and for years to come, and continue offering high-quality, great-tasting organic vegetables.
“It’s important consumers and retail customers alike can see and understand our commitment to sustainable farming, which reaches beyond an organic label,” said Braga. “We enjoy sharing our story because while our farms have been certified organic for almost 20 years, which is long before many consumers became interested in organics and the origin of their food like they are today, we’ve been farming sustainably for even longer—it’s always been our way of life.”
“Josie’s Organics is a premium brand, and with these videos it was our intention to demonstrate that premium position as well as tell the Braga stories in a genuine and compelling way,” said Karen Nardozza of Moxxy Marketing. “Braga Fresh is one of the largest organic family farms, with a long, rich history and control of their land that impacts the quality and availability of their fresh vegetables—we wanted to explain all that with these videos to help consumers and retailers make an informed choice.”
This Bronze Telly is the fourth time “Meet the Farmer” has been recognized with an award. Within the past year it also received honors from Summit International’s Emerging Media Awards, Graphic Design USA Awards and W3 Awards.
- Braga Fresh Introduces Six New Josie’s Organics Baby Greens and Salad Blends October 31, 2016
- See What’s New with Braga Fresh at PMA Booth #1029B September 30, 2016
- Braga Fresh Introduces Two New Josie’s Organics Chopped Salads September 5, 2016
- Come to West Coast Produce Expo Booth #213 May 10, 2016
- Braga Fresh Receives “Produce Trailblazer Award” for Excellence in Sustainability April 14, 2016