Braga Fresh hired Kelby Sullivan as its new director of sales.

Sullivan joins Braga Fresh with 18 years’ experience in the club channel and fresh produce business.  She was most recently the director of national sales at Bonduelle Fresh Americas.  Previously she was at Amazon and spent 13 years at Costco in inventory management and buying.

“Kelby has strong leadership skills, a great merchandising background and a proven track record of customer service,” said Colby Pereira, COO. “Her sales and management capabilities will be instrumental to our continuous growth and success.”

In her new role Sullivan will focus on growing key retail partnerships, maintaining and developing programs, collaborating on innovation and category management and providing next level service to corporate and regional teams.

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About Braga Fresh

In 1928, Sebastian and Josie Braga started farming California’s fertile soil on what is now known as the Braga Home Ranch in Soledad, CA.  Today, the third generation continues the family values of sustainable-organic farming. Braga Fresh sets aside 10% of farmland to beneficial habitat.  Now vertically integrated, Braga Fresh combines innovation with tradition to grow, harvest, and process fresh vegetables and leafy greens through the Josie’s Organics and Braga Farms brands.